MIC's 'rebranding' assembly tomorrow
Published: Jul 11, 2008 9:48 AM | Updated: Jul 11, 2008 11:10 AM
MIC will hold its 62nd general assembly tomorrow with the main agenda being the rebranding of the party's ideologies following its catastrophic loss in the March 8 general election.
MIC will hold its 62nd general assembly tomorrow with the main agenda being the rebranding of the party's ideologies following its catastrophic loss in the March 8 general election.
According to Bernama, the annual meet will focus on the party's reform exercise which will integrate the participation of 3,300 branch representatives at the Putra World Trade Centre.
MIC president S Samy Vellu was quoted as saying that the prime minister’s presence at the assembly will open the path towards the party's rejuvenation - the main focus of the meeting.
"The delegates will hear from the prime minister himself on what and how the government and the MIC can work hand-in-hand to better serve the Indian community," he said.
"Our objective is to introduce the concept of rebranding to all branch and divisional leaders to ensure that it is well understood by them," he said.
The exercise, to commence on Aug 6 will incorporate a total of 18 workshops and 72 training sessions with 50 participants for each session.
"This exercise is aimed at generating new ideas from the branch and divisional leaders. We will conduct the training sessions to ensure that the concept of rebranding is accepted in the hearts and minds of every leader," he said.
During an interview with Malaysiakini on Tuesday, Samy said MIC's rebranding exercise will include techniques specially formulated "theoretically and technically" to guide changes within the party's divisions.
He revealed that the rebranding scheme consists of components such as how to tackle emerging challenges, creating value for members, driving the government and creating a new generation party, in order to aid the reform agenda.
Cabinet committee
Another key component during the assembly is to explore the government's decision to form a special cabinet committee which will evaluate the needs of the Indian community.
The committee's main outline will look into converting the 372 partially-aided Tamil schools into fully-assisted schools and ensure at least eight per cent of Indian representation at all levels in the civil service.
Among other decisions, the committee has also agreed upon providing more opportunities to Indian entrepreneurs in vendor development schemes through national companies like Petronas and Proton.
"These are some of the decisions made by the cabinet committee. It is a step in the right direction," said Samy.
He added that MIC's biggest challenge now was to ensure that the decisions were implemented, and to achieve that, a monitoring team would be established within the party,
According to Bernama, the annual meet will focus on the party's reform exercise which will integrate the participation of 3,300 branch representatives at the Putra World Trade Centre.
MIC president S Samy Vellu was quoted as saying that the prime minister’s presence at the assembly will open the path towards the party's rejuvenation - the main focus of the meeting."The delegates will hear from the prime minister himself on what and how the government and the MIC can work hand-in-hand to better serve the Indian community," he said.
"Our objective is to introduce the concept of rebranding to all branch and divisional leaders to ensure that it is well understood by them," he said.
The exercise, to commence on Aug 6 will incorporate a total of 18 workshops and 72 training sessions with 50 participants for each session. "This exercise is aimed at generating new ideas from the branch and divisional leaders. We will conduct the training sessions to ensure that the concept of rebranding is accepted in the hearts and minds of every leader," he said.
During an interview with Malaysiakini on Tuesday, Samy said MIC's rebranding exercise will include techniques specially formulated "theoretically and technically" to guide changes within the party's divisions.
He revealed that the rebranding scheme consists of components such as how to tackle emerging challenges, creating value for members, driving the government and creating a new generation party, in order to aid the reform agenda.
Cabinet committee
Another key component during the assembly is to explore the government's decision to form a special cabinet committee which will evaluate the needs of the Indian community.
The committee's main outline will look into converting the 372 partially-aided Tamil schools into fully-assisted schools and ensure at least eight per cent of Indian representation at all levels in the civil service.
Among other decisions, the committee has also agreed upon providing more opportunities to Indian entrepreneurs in vendor development schemes through national companies like Petronas and Proton.
"These are some of the decisions made by the cabinet committee. It is a step in the right direction," said Samy.
He added that MIC's biggest challenge now was to ensure that the decisions were implemented, and to achieve that, a monitoring team would be established within the party,
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