RM5m spent on Keluarga Malaysia campaign
PARLIAMENT | The government has spent RM5 million on its Keluarga Malaysia campaign.
Minister in the Prime Minister's Department (Special Functions) Abd Latiff Ahmad revealed this in the Dewan Rakyat today in a written reply to Lembah Pantai MP Fahmi Fadzil.
“This allocation is for the development of the Shared Prosperity Vision 2030 (SPV2030) and...
PARLIAMENT | The government has spent RM5 million on its Keluarga Malaysia campaign.
Minister in the Prime Minister's Department (Special Functions) Abd Latiff Ahmad revealed this in the Dewan Rakyat today in a written reply to Lembah Pantai MP Fahmi Fadzil.
“This allocation is for the development of the Shared Prosperity Vision 2030 (SPV2030) and Keluarga Malaysia Shared Prosperity Communication Plan and is in the procurement process to include advertising and promotional work,” he said.
The promotional material included the communication plan, short videos, audio recordings, television time slots, billboards, social media campaigns, infographics and brochures, he added.
The SPV2030 is a document that outlines 10-year goals to restructure Malaysia's low-skill labour-intensive economy to a knowledge-based economy, where its citizens will enjoy a decent standard of living.
The official definition of SPV2030 reads: "Shared Prosperity Vision 2030 is a commitment to make Malaysia a nation that achieves sustainable growth along with fair and equitable distribution, across income groups, ethnicities, regions and supply chains.
“The commitment is aimed at strengthening political stability, enhancing the nation's prosperity and ensuring that the rakyat is united whilst celebrating ethnic and cultural diversity as the foundation of the nation-state".
In terms of direction, SPV2030's goals are for the government to formulate policies against discriminatory practices of bumiputera workers in the private sector and bumiputera businesses.
Other goals include breaking up monopolies, encouraging bumiputera property ownership in urban areas and bringing economic development to Perlis, Kedah, Kelantan, Terengganu, Sabah and Sarawak.
