The National Family Month will be called Malaysian Family Month (Bulan Keluarga Malaysia) beginning this year, said Prime Minister Ismail Sabri Yaakob.

He said the event, celebrated in November, would be a platform to strengthen family ties and embrace the spirit of inclusion among Keluarga Malaysia. 

"At the same time this will ensure prosperity and unity of a large family," he said in his speech at the launch of BKM 2020 Celebration at Taman Botani Perdana, Kuala Lumpur today.

The event was organised by the Women, Family and Community Development Ministry through the Population and Family Development Board.

Ismail Sabri said the celebration could be held at the national level with the cooperation of government agencies as a yearly event to strengthen the wellbeing of Keluarga Malaysia.

Apart from the ministries and state governments participation as the main movers of the programme, he hoped that others such as the private sector and the community would also participate.

Ismail Sabri had earlier launched the concept of Keluarga Malaysia which is based on the values of inclusion, togetherness and gratitude, in his inaugural speech, after being appointed as the ninth prime minister on Aug 22.

Prihatin Malaysian Family initiative

Women, Family and Community Development Minister Rina Mohd Harun in her speech said the Prihatin Malaysian Family initiative was introduced to enable couples facing family problems to contact the Population and Family Development Board counsellors directly.

The Family Care Helpline initiative is a special line for those who want to share their problems and complaints directly without having to worry about being exposed or judged by other people.

"Through the toll-free line 1-800-82-0300, couples can call either individually or with their spouse to have direct access to tele-counselling and e-counseling services," she said.

In addition, to ensure that the concept of Keluarga Malaysia is fully understood, Rina said a total of 120 activities are being lined up in collaboration with the state governments, NGOs, the private sector and the local community.

Also present were Higher Education Minister Noraini Ahmad, Federal Territories Minister Shahidan Kassim and Chief Secretary to the Government Mohd Zuki Ali.

- Bernama