Healthier Teeth and Gum, Fresher Breath and Brighter Teeth and Smile encapsulated in the O'right Toothpaste N° Zero. Steven Ko, Founder & CEO and Stanley Kang, Oright’s ASEAN partner, shares more with us on the inspiration and future plans for O’right after recently bagging an award at the prestigious Taiwan Excellence Award 2021.

As an avid traveller, Steven was left dumbfounded by the lack of improvement in toothpaste formula and even more shocked by the number of chemicals that are present in some toothpaste. With this in mind, he was inspired to create an innovative green formula that will be gentle to the gum and teeth and green enough to not hurt mother earth. After a thorough research by the team, O'right Toothpaste N° Zero finally came into fruition after 3 years.

What is different about O’right toothpaste from others in the market is, it contains an all natural line-up ingredient such as wood powder, chlorella cells and a blend of botanicals including totara, beech and Indian soapberry extract which gently polish and scrub teeth stains while fighting plaque and tartar build up. Adding up further to the tooth cleaning experience, O’right toothpaste also features an exclusive blend of rosemary, star anise, clove and spearmint essential oils which are all natural active ingredients, that can not only help to maintain good oral health but doesn't compromise on health.

Steven added, “When creating the O’right brand, there are two things that come to my mind. First is to address the challenge I have with products with high chemical content, and secondly is to address the problem of environmental sustainability. With O’right both purposes are addressed simultaneously.”

With more companies taking a sustainable approach to their line of products, O’right is more than happy to be part of the ship and continue to offer green lifestyle solutions that are good for people and for earth.

“O’right products are not just sustainable but also safe to be used by all ages. As we see that sustainable and environmentally friendly products are slowly gaining popularity in the ASEAN market, I am very confident to have the O’right toothpaste available in the market so that people can experience the wonders it can bring to their daily lives,” said Stanley.

Always at the forefront of sustainability and the driver of innovation in green beauty, the sustainable trailblazer paves the way for a green revolution that encompasses breakthroughs beyond its comfort zone and unleashes limitless potentiality. Apart from its all-natural ingredients, the O’right toothpaste tube is 100% recyclable. This green beauty pioneer has numerous prestigious awards under their belt, including Japan’s Good Design Award, UK’s New Sustainable Award, and others.

We can’t wait to see what else this extraordinary green warrior has to offer. For more information on the O'right Toothpaste N° Zero visit https://www.oright.inc/