There is no need for the mainstream media to compete with websites and bloggers on the Internet in publishing speculative and sensational materials, said Prime Minister Abdullah Ahmad Badawi today.

He said the mainstream media should bear the heavy responsibility of conveying information to the people with the realisation on the need not to report on anything that could invite reactions or create unhealthy situation.

"People will still refer to what is reported by the mainstream newspapers. Therefore, it is important for newspapers to be mindful of their role, don't be swayed to publish sensational news posted by this and that website," he was quoted as saying by Bernama .

The premier told reporters this after opening the Mass Media Conference 2006 themed "Media and Globalisation Era Challenges" in Putrajaya.

Abdullah was elaborating on the contents of his speech which focused at length on the role and media management in the context of meeting its social obligations in the country.

Stressing that the mainstream media wielded influence and the people's attention, he said: "No need to compete (with websites). Want to compete for what... don't write untrue news, speculative reports based on false information."

Be careful

Abdullah also stressed the importance for the media to be careful and responsible when reporting sensitive issues.

"Think very carefully before writing a piece of news. Don't sensationalise sensitive news because it can spark adverse reactions," he said.

Abdullah said though the country had developed, the Malaysian society was still sensitive on matters related to religion, issues on their status and racial aspirations.

Statements by certain groups that could inflame and create tension or cause fights should not be given space in the media, he said.

Abdullah was also asked on the popularity of certain websites and blogs and views that the credibility of the mainstream media has been affected for not reporting similar issues.