COMMENT | Why we have failed Pavithra

COMMENT | The YouTube sensation S Pavithra was the fairy tale we wanted.

First, you start humble in making cooking videos teaching millions of Malaysians local cuisine. You use only a basic smartphone camera without advanced editing software - you film only from your backyard.

Then you start earning high advertising income from viewership and subscribers. After that, you start appearing on news portals as well as magazine covers, and you start receiving awards from your city and the prime minister.

After all that, you move from your small, dilapidated house in the estate to a bigger, more comfortable environment. Then you break out of poverty as a loving couple, defying all odds in completing the perfect rags-to-riches story.

But this was not meant to be...