3 steps for Harapan to win the communications war

COMMENT | On Friday, Prime Minister Dr Mahathir Mohamad announced the setting up of a communications unit to "handle disinformation hurled by the opposition and to share the federal government's new achievements".

"We found that the people were not aware of what has been done by the government and we do not have a joint (mechanism) to explain.

"That's why we are having an entity to check on the accusations hurled at Harapan as well as (to inform) the public on what we have done since we took power," the Pakatan Harapan chairperson said.

I recommend three main steps that the ruling coalition needs to take, in order for this unit to be effective, and to win the communications war.

One, understand what has changed and the rules of political communication; two, articulate a comprehensive roadmap; and three, communicate how life is going to be different for the Malays...