Malaysia Airlines has renamed its ‘My Ultimate Bucket List’ marketing campaign after receiving flak for its “ill-advised” name.

Instead of asking participants to write about their ‘bucket list’, the airline now asks them to write about their ‘to-do list’ to enter to competition.

The terms of the competition remain largely unchanged, except for the name of the competition and the question asked.

According to the terms of the competition, the contest runs from Sept 1 to Dec 31, and is aimed at Australian and New Zealand residents aged 18 years and above.

In the original competition, those who purchase a ticket during the competition period would have to answer the question “What and where would you like to tick off on your bucket list, and explain why?” in 500 characters or less.
 
However, Time magazine reported yesterday that the use of the term ‘bucket list’ was “bizarre”.

“The Merriam-Webster definition of bucket list is ‘a list of things that one has not done before but wants to do before dying.’

“The association is horrific, given that 537 people lost their lives flying on the airline this year,” the international news magazine said, referring to the MH370 and MH17 tragedies.

The term ‘bucket list’ has now been swapped with ‘to-do list’.

A total of 16 winners would be picked throughout the competition, based on the creative and literary merit of their submissions. The prizes include iPads and two-way tickets to Malaysia.

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