Reader confidence: Malaysiakini edges out rivals
News portal Malaysiakini inspires more confidence among readers compared with its rivals in the alternative media, a Universiti Malaya Centre of Democracy and Election (Umcedel) survey shows.
News portal Malaysiakini inspires more confidence among readers compared with its rivals in the alternative media, a Universiti Malaya Centre of Democracy and Election (Umcedel) survey shows.
The survey from Oct 25 to Dec 15 last year covering 2,559 respondents nationwide compares Malaysiakini with The Malaysian Insider and Agenda Daily.
It shows that 15 percent of the respondents are confident of the content in Malaysiakini, as opposed to nine percent and five percent respectively for The Malaysian Insider and Agenda Daily.
Three percent of the respondents said they are strongly confident about Malaysiakini while The Malaysian Insider and Agenda Daily bagged two percent and one percent respectively.
However, Malaysiakini's edge is due likely to its wider coverage and longer existence, with 45 percent of respondents having at some point read the news portal's content, compared with 39 percent for The Malaysian Insider and 34 percent for Agenda Daily.
Malaysiakini has been in operation for more than 12 years, while The Malaysian Insider was established in 2008.
Many also unsure of online content
A large portion of the respondents are however unsure about their confidence in the three portals, with 21 percent, 23 percent and 22 percent answering "Not sure" for Malaysiakini, The Malaysian Insider and Agenda Daily respectively.
In the "not confident" and "strongly not confident" categories, Malaysiakini bagged six percent, The Malaysian Insider five percent and Agenda Daily, six percent.
For the Chinese press, the survey shows that Sin Chew Daily inspires more confidence than China Press, with 55 percent saying they are either strongly confident or confident about Sin Chew Daily, with the latter receiving 30 percent.
It also found that for the Tamil press, Makkal Osai has an edge, with 40 percent expressing strong to moderate confidence in it against Tamil Nesan, which recorded 37 percent.
The research reports a margin of error of 1.9 percent, with its level of confidence being 95 percent.
