Malaysia's property expert HomeGuru.com.my today announced the launch of its collaboration with Malaysiakini.com.

The move, which follows HomeGuru's similar arrangement with Yahoo! Malaysia in August 2011, entails a redirection to HomeGuru's homepage when visitors of Malaysiakini click on its ‘Property' tab, located at the top right-hand corner of every page within the independent news site.

NONEVia the Malaysiakini ‘Property' tab, visitors can access HomeGuru's pages on Market Research Reports, Upcoming Events and Property Experts' Blog, as well as browse through the property portal's dedicated tabs that includes the likes of Find Property, Property News and Ask Guru.

Commenting on the agreement, HomeGuru country manager Steven Tan said, "This collaboration with Malaysiakini.com marks continuous efforts to drive further traffic to both sites whilst amplifying brand awareness for HomeGuru, as it is undeniably that Malaysiakini.com has a reach that is widespread throughout the country and overseas as well."

Having tallied over 37 million page views and 750,000 video downloads per month to over 1.6 million absolute unique visitors, Malaysiakini delivers daily news and views in English, Malay, Chinese and Tamil and has achieved top rankings of being one of the most read news websites as well as the country's most popular websites.

- Bernama