Survey: Young M'sians turn to Internet for info
Published: Apr 7, 2009 9:34 AM | Updated: Apr 7, 2009 9:48 AM
Young Malaysians are increasingly relying on the Internet for information and to keep themselves up-to-date, according to a recent survey by market research company Synovate.
Young Malaysians are increasingly relying on the Internet for information and to keep themselves up-to-date, according to a recent survey by market research company Synovate.
According to Bernama, Synovate said about 45 percent of the Malaysian youth interviewed in the survey said they planned to use the Internet more than other media.
"Young Malaysians are definitely turning to the Internet more for their information and entertainment needs and it's not surprising that the Internet is slowly becoming the medium of choice," said managing director of Synovate in Malaysia, Steve Murphy.
The fourth annual Synovate Young Asians study looks at what's in the hearts and minds of the region's youth, revealing their media consumption, purchase habits, attitudes, favourite singers and cartoons.
It covers 12 markets across Asia, including Japan and Vietnam for the first time. Besides Malaysia, the other markets were China, Hong Kong, India, Indonesia, South Korea, the Philippines, Singapore, Taiwan and Thailand.
The survey, supported by Microsoft Advertising, MTV and Yahoo!, found that young Malaysians were active bloggers with close to half (48 percent) spending a portion of their time blogging.
"Malaysians in general have embraced blogging and bloggers alike as a way of expressing themselves and this virtual form of communications has certainly had an effect on the nation's youth," Murphy said.
"A total of 21 percent of Malaysian youngsters create and update their blogs regularly and this figure is expected to rise," he said.
The survey also found that young Malaysians aged eight to 24 spend an average of 1.2 hours a day on email, one hour and thirty-six minutes a day as part of online communities, two hours and 48 minutes on instant messaging and two hours and 36 minutes on other Internet activities.
Ministry launches new website
In another development, Tourism Ministry has launched a website called Malaysia Truly Business (MTB) to spearhead a new initiative to sell Malaysia as one of the world's most attractive business destination.
According to its minister Azalina Othman Said, the website will become a key resource for potential investors to research and evaluate Malaysia as a superior business and investment destination.
"As a one-stop portal, the MTB website is a compelling fact that would be a platform for Malaysia to showcase a multitude of business and investment opportunities in various sectors including financial, manufacturing, services and technology.
"The MTB website also presents 168 reasons why Malaysia is the best destination for business and investment, and I believe the 168 reasons will attract a lot more investors coming to Malaysia," she said when launching the website at the Malaysia Tourism Centre.
Azalina said this initiative would herald a new era in building the brand of Malaysia, which is now already highly regarded in tourism circles.
The website can be accessed at www.malaysiatrulybusiness.com.
According to Bernama, Synovate said about 45 percent of the Malaysian youth interviewed in the survey said they planned to use the Internet more than other media.
"Young Malaysians are definitely turning to the Internet more for their information and entertainment needs and it's not surprising that the Internet is slowly becoming the medium of choice," said managing director of Synovate in Malaysia, Steve Murphy.The fourth annual Synovate Young Asians study looks at what's in the hearts and minds of the region's youth, revealing their media consumption, purchase habits, attitudes, favourite singers and cartoons.
It covers 12 markets across Asia, including Japan and Vietnam for the first time. Besides Malaysia, the other markets were China, Hong Kong, India, Indonesia, South Korea, the Philippines, Singapore, Taiwan and Thailand.
The survey, supported by Microsoft Advertising, MTV and Yahoo!, found that young Malaysians were active bloggers with close to half (48 percent) spending a portion of their time blogging.
"Malaysians in general have embraced blogging and bloggers alike as a way of expressing themselves and this virtual form of communications has certainly had an effect on the nation's youth," Murphy said.
"A total of 21 percent of Malaysian youngsters create and update their blogs regularly and this figure is expected to rise," he said.
The survey also found that young Malaysians aged eight to 24 spend an average of 1.2 hours a day on email, one hour and thirty-six minutes a day as part of online communities, two hours and 48 minutes on instant messaging and two hours and 36 minutes on other Internet activities.
Ministry launches new website
In another development, Tourism Ministry has launched a website called Malaysia Truly Business (MTB) to spearhead a new initiative to sell Malaysia as one of the world's most attractive business destination.
According to its minister Azalina Othman Said, the website will become a key resource for potential investors to research and evaluate Malaysia as a superior business and investment destination."As a one-stop portal, the MTB website is a compelling fact that would be a platform for Malaysia to showcase a multitude of business and investment opportunities in various sectors including financial, manufacturing, services and technology.
"The MTB website also presents 168 reasons why Malaysia is the best destination for business and investment, and I believe the 168 reasons will attract a lot more investors coming to Malaysia," she said when launching the website at the Malaysia Tourism Centre.
Azalina said this initiative would herald a new era in building the brand of Malaysia, which is now already highly regarded in tourism circles.
The website can be accessed at www.malaysiatrulybusiness.com.
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